How To Be The First Brand That Comes To A Customer’s Mind
Every business wants to be the one that first comes to a potential customer’s mind when that customer needs a particular product or service. Hence, the goal in advertising is to make the customer think of your business first by keeping your brand front and center. When your company comes to mind first, you have accomplished what marketers call top-of-mind awareness. Repetition is the key to building top-of-mind awareness. Radio, television, newspaper, and internet advertising are ways to build brand awareness. However, most of these media are too costly for many small and mid-size businesses. So, what can you do to create the type of brand awareness that will make your business more well-known and relevant? You can do what the big guys do. Well, sort of. …One of the best low-cost ways for small businesses to achieve top-of-mind awareness is advertising on indoor digital billboards.
When your company comes to mind first, you have accomplished what marketers call top-of-mind awareness. Repetition is the key to building top-of-mind awareness.
Indoor digital billboard advertising is a unique, revolutionary, hyper-local strategy. Simply put, the outdoor advertising concept is brought INSIDE. Indoor digital billboard advertising has many advantages over other styles of advertisements when it comes to affordability. Consider this, in retail for example, customers tend to frequent not only your business but others in the same geographical area as they go about their daily lives. There are two ways to benefit from indoor billboard advertising. As a business owner who buys advertising space or as the business where the indoor billboards are located. By being a part of an indoor billboard network infrastructure, businesses co-share and their advertisements are played on screens at other locations (called network hosts) in the network. This is a brilliant way to maximize your advertising dollars, extend your reach, and get noticed, repeatedly.
Host and non-host businesses, alike, benefit greatly from advertising on indoor digital billboards. Remember, one of the best ways to build brand awareness is repetition, repetition, repetition. Imagine your brand being seen by hundreds of customers daily at restaurants, fitness centers, retail stores, or a physician’s waiting room. With indoor digital billboard advertising, the customers you want to reach are a captive audience. They cannot change the channel or skip through an advertisement. They cannot zip by it going 65 miles an hour. The element of repetition creates top-of-mind awareness and makes indoor digital billboards one of the most effective methods of advertising.
Top-of-mind awareness should always be a top goal when planning your advertising strategies. The business that successfully achieves top of mind awareness in the potential customer’s mind gains a competitive advantage over their competitors. For more information about advertising on indoor digital billboards contact us.